How can I bring value to potential fans on Instagram?

There’s a trend going on lately on Instagram, where newbie producers post (or more frequently repost) production tips and tutorials. They do this hoping to attract lots of producer fans, which in their minds are a good target audience (since us producers are usually quite avid listeners).

While I personally love this kind of fan, I don’t think you would do too.

Why?

Ask yourself: do I want people asking me production related questions or do I want to attract people who simply vibe with my music?

I think you like the latter best, so here’s my take on this…

There are a lot of types of value you can bring to people. Some people follow travel pages because of their desire for adventure and seeing things they only dream of doing. Other people follow motivation pages because they want to feel inspired. And others follow meme pages to have a laugh and make their day better!

So, I think you should think deeply about what you could bring to people. If you are humorous make funny videos, if you are deep start microblogging, and if you are a loner who loves to make jam sessions, just share those!

The aim here is to understand your strengths and then experiment with different formats to see how these can be of value to others.

 

Can you give me some tips in order to gain SoundCloud influence?

To be honest I think you are going the wrong way. SoundCloud used to be the #1 way for artists to grow and get fans, but almost nobody is really using it anymore.

I could go on and on talking about growth tips for that platform, like repost channels, or being active and engage with other people’s music… but I honestly think it’s a waste of your time and money.

Instead, you should focus on Spotify. Why?

Because it has the most active user base and the best structure to grow for unknown artists.

Once you get your music to Spotify with a service like Distrokid (this coupon will give you 7% off), you are left with the task of promoting it by pitching it to playlists curators.

That’s a huge topic in itself, but here are some tips:

  • Look into Dailyplaylists and Soundplate
  • Use the free (or premium credits) on Submithub
  • Start networking with playlists curators on Instagram and add them to a list (Link to my free PR list template)

I’ll leave you with this post I shared with a few tips on networking on the ‘gram. LINK

 

We are in the middle of releasing our new track as a l music video on YT. Could you please give me some tips on how to promote it?

YouTube is a great choice for marketing a new single for unknown artists.

The only issue is that for a music video to receive thousands of views, it must be awesome.

Just like only a great track will be picked up by the Spotify algorithm, only a good video will be promoted by the YouTube algorithm.

But you asked for tips so, let’s see…

A music video still contains a track, so you can obviously promote it the same way you would promote a regular track.

This means networking (see question above) and getting to know music promoters (blogs, YT channels, Instagram influencers, etc)

As far as tips on boosting the plays here are some things to consider:

  • Make the thumbnail of the video as eye-catching as possible
  • Use the appropriate hashtags in the video description
  • Use ads to promote the video on IG stories to a selected audience (you can use the Facebook ad manager to do this)

 

How much time does it usually take for a producer to make good music?

There are a lot of concepts and skills one has to learn and practice before he can make good tracks. Also, I think it largely depends on how fast you are at learning and how much daily time you are willing to invest in production.

Personally, I used to spend all day, almost every day (yes including weekends) practicing in my first 5 years of production. And I’d say I started making decent tracks after the 3rd year and good songs only after 4 or 5.

 

My mixes sound very mono. How can I make them sound wider?

That’s something I struggled a lot with my first tracks.

First, you need to understand what makes up a stereo sound. Let’s take a soft synth patch for example. You have a basic lead with a couple of detuned oscillators, some filtering and a bit of compression. The output is most likely stereo, but the sound is not!

To be stereo a sound needs to have differences in its L and R channels. So, unless you’ve panned the oscillators (or some other element of the patch), both channels are outputting roughly the same signal, making for a very mono-ish sound!

Now let’s return to your track…

If you want to have a really wide drop or chorus, you need to have some instruments panned to the left, and other very different sounding instruments on the right.

Alternatively, you could use the same synth patch but double it and hard-pan one to the L and one to the right. Then the trick is to simply make one play certain notes, and make the other one play a completely different melodic pattern!

Remember:

The greater the differences between what’s playing on the L and the R, the wider the image will be.

 

What’s your goal when it comes to music and social media?

I’ve already replied to that question here.

 

Best steps for mixing vocals?

That’s a tough one. I’d say there isn’t a fixed set of steps to mix vocals right. Of course, since vocals are usually the most important instrument, you have to compress them, automate them and eq them so that they are always in the front of your mix. Basically, keep some dynamics but avoid extreme volume jumps.

 

How much time will it take to find “my own sound”?

I think it depends on what level you are right now, but with a proper approach and mindset, anyone can begin to shape his sound in a matter of weeks.

After that all that remains is deepen your understanding of what resonates the most with you and bring it into your tracks.

 

Favorite italian dessert?

That has to be the “Panettone”, a type of cake we eat during the Christmas holidays!