HOW TO PROMOTE YOUR MUSIC IN 2021

 

Do you know how many artists, musicians, and producers currently live on planet earth?

ASCAP and BMI, two of the world’s biggest artists organizations currently have more than 1,5 million active members combined.

No one knows for sure how many of them are still undiscovered, but my guess is that most of them have yet to see any significant form of success.

But you probably don’t care too much about numbers, so the more important question to ask now is…

 

Why?

 

I personally know dozens of super talented artists who struggled to get anywhere with their music and ended up getting stuck in the dreaded plan B.

So… if it’s not a lack of talent, what could possibly be the reason why so many artists fail building a music career?

 

The discovery factor

People LOVE making excuses for their failures, and I find that this is especially true for music artists.
Throughout my career, I’ve heard hundreds of artists and producers say things like:

“Oh, It’s all luck!”

“They knew the right people who helped them reach success”

“They paid thousands of dollars to get exposed to millions of people”

And while there are some isolated cases where these statements apply, I think it’s important to remember that these are exceptions, and as such, cannot possibly constitute something to base your entire music career on!

Now, let me get this straight…

Having rich parents who can jumpstart your music career or friends in high places who can link you up with A&Rs can definitely help… But what if you don’t have access to either of them?

 

Bad news & good news

 

It’s 2021 and yes, unfortunately, the competition has become fierce.

There are thousands, if not millions of artists, and they are all trying to compete for the attention of people on social media and streaming platforms.

And as time passes, the competition keeps growing, as more people get access to the basic tools and knowledge needed to make music.

There’s also good news though!

Very few artists are actually willing to learn how the music business works and then put in the work to build a professional music career from scratch.

You see, most people are just plain lazy and will never go to the trouble it takes to promote music the right way.

They wait for people to come to them…

They think it’s up to a manager or a label to promote their music…

…and they make excuses about why they don’t have the resources to do it themselves.

But you are not most people!

You are smart, you are resourceful and you are driven!

That’s why I want to help you by sharing the key to building a sustainable music career with nothing but your time and dedication.

 

THE PLAN

 

If you haven’t been blessed with contacts in the music industry, crazy amounts of money, or a godsent “luck”, it just means one simple thing…

You have to work your ass off to enable yourself to be in a place where you can get a real opportunity and know the people that can help you in your journey.

Like I always say: hard work leads to luck.

But enough talking now!

You wanna know how to promote your music, so here’s a music promotion guide I developed for a few of my artist friends, and that helped them finally start building the foundations of their music success!

 

The quickstart guide

 

STEP 1 – Build a database of the people who can help you reach more fans

These include YouTube channels, radios, blogs, DJs, Spotify playlist curators, promotion agencies, and other various social media influencers.

My advice is to start with people at your level. Don’t try to score the biggest blog or the hottest influencer, because chances are they aren’t interested in working with you.

Instead, start small and build your way up. Shoot for Instagram influencers with less than 30K followers at the beginning, and try to contact smaller blogs and more niche youtube channels.

I’ve made a free Google sheet template just for you with a few bonus things to keep in mind for your release schedule.

You can download it as an excel sheet or import it into your Google drive.

FREE NETWORKING DATABASE TEMPLATE

 

STEP 2 – Build relationships with the right curators, promoters, and influencers

Now, this is the tricky part. The biggest mistake you can make at this point is to DM or email people and ask for favors before you ever did anything for them.

If they have an email or a form specifically dedicated to demo submissions, then it’s ok to send them unsolicited materials… Otherwise, it’s always best if you build some kind of relationship before asking for their help.

It’s basic human psychology really, but to help you in this tricky part, I wrote another article covering how to network and build relationships in the music industry.

HOW TO NETWORK IN THE MUSIC INDUSTRY

Remember, take your time when searching for potential new contacts. Don’t add a curator just because you found his/her email address. Instead, do your homework and only add people that you think are likely to support your genre or style of music.

 

STEP 3 – Upload your music & set the release date for a month later. Then submit it with Spotify for Artists and reach out to all your contacts

It’s crucial you submit your music to the stores at least 3-4 weeks before the release date. Here’s why…

The main way you can land a Spotify editorial playlist placement is by submitting your music through Spotify for artists.

If you are new to the music industry you may not know that the guys over at Spotify receive more than 30 thousand submissions every day.

This means that if you send your music a week before the release date, they’ll simply have no time to play your track, and you’ll miss an opportunity for a huge free placement!

 

STEP 4 – Take advantage of platforms like Submithub and Daily Playlists, and attend music industry events

If you want a list of all the places where you can submit your music, I’ll now link an article I wrote that contains the best online resources for music artists & producers, along with every major industry event where you can meet labels and managers in person.

Best resources for music artists

 

STEP 5 – Send your music to the people you have networked with

Now it’s the time to reach out to all the contacts in your list.

Remember to attach a link to your artist press kit when emailing a blog or a promoter.

Here’s a short guide to creating a killer electronic press kit

 

STEP 6 – Convert listeners into fans by releasing music often & sharing entertaining content on social media

Now, this is key. You don’t just want to release music once a year

If you really want to build a successful music career, you need to be putting out music regularly at least every 2 months.

Also, you need to be sharing content on social media in between your releases, to convert casual listeners into die-hard fans. These are the people who’ll support you throughout your journey and consistently stream your music and attend your live shows.

 

STEP 7 – Repeat steps 1 through 6 for every release

This is where I see most projects fail.

Most artists release a few songs, but after they see they haven’t seen any major success, they quit!

Remember: everyone starts at zero! I know it’s hard, but the only way forward is to keep your head down, stay motivated, and continue releasing music and sharing your adventure on social media.

 

Hold on, no easy fix then?

 

I know. You probably were hoping for a quick and easy fix that could help you promote your music without too much fuss..

Unfortunately, this is the music business and there is no such thing as a magic pill.

There’s simply no way around doing the hard work, building the connections, and consistently do what almost no one is willing to do.

Like I said in the beginning: this is a long-term game, and it means that you start small, and you build your way up one fan at a time.

With each new release you build upon the fanbase you currently have, and with each new listener, you get one more chance to get a new loyal fan.

Remember, if it was easy, everybody would be famous!

If you want more tips and unique resources, follow me on Instagram where I share new content every week to help you build a successful music career!

INSTAGRAM PAGE

Ciao!

Karkille

PS: If you want to keep this guide close at hand and reference it whenever you need it, I’ve made a free pdf. You can download it here